Panerai stand I W&W 2023

Panerai and Wider, an inspired and exceptional scenography

At the Watches and Wonders 2023 Geneva watch show, the brands demonstrated their creative potential through the design of their stands, including that of Panerai. To design its stand, Panerai called on Maison Wider, renowned for its ability to create exceptional decorative elements in record time.

The scenography was inspired by the deck of the famous sailing yacht Eilean, acquired and restored by the Italian brand, marking the launch of their new Radiomir diving watch collection. This collaboration between Panerai and Maison Wider created an environment that captured the essence of maritime adventure and luxury watchmaking.

Thanks to our expertise and know-how, with this project we were able to bring Panerai's vision to life, offering visitors an immersive and memorable experience at the heart of Watches and Wonders 2023.