Breitling Luzern

Metal has pride of place in Breitling boutiques.

Independent Swiss watchmaker Breitling has entrusted Maison Wider with the technical development of their new concept. This includes the creation of prototypes and the mass production of elements for display cases of all sizes, counters and sales tables for the layout of their points of sale around the world.

For this new concept, metal takes center stage, bringing an industrial style to their stores. The uprights of the suspended display case supports, the staircase handrail, the metal bookcase, the imitation brick wall cladding and a backlit folding screen illustrate this aesthetic. A watchbar A state-of-the-art customer reception area adds to this ambience. The presentation of the watches, meanwhile, remains faithful to wood, adding a significant touch to the Maison Wider imprint.

One of our achievements, the flagship store in Lucerne, reflects Maison Wider's vast experience in the realization of thematic projects. We are proud to have reached new heights in the design of our offerings to our customers, who are at the heart of our concerns. The result is a functional commercial space that is both warm and dynamic, while maintaining our commitment to excellence, innovation and functionality.