MJF Pop-Up Store

A pop-up store with a singular and original allure

To celebrate its jubilee in style, the Montreux Jazz Festival decided to revamp its boutique in 2016. Maison Wider had the privilege of designing the furniture and furnishings for this ephemeral boutique.

In creating this boutique, Maison Wider was able to realize the overflowing imagination of the designers of the new space. Poster displays, poster walls, podiums, modular display units that play with the sometimes dark, sometimes light colors of the different types of wood used, delineate the commercial space with elegance and modernism. The highlight of the transformation, however, was the construction of an arch. This is made up of 3 arches in 30mm multi-ply panels and 80 spruce crossbeams.